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Heading Tags
This is not to be confused with header tags. Headings are the big print above portions of your page; headers are the hidden areas in your page that send information to the browser and search engines, but which the user never has to see.
There are two benefits to using heading tags in your web design.
- Headings make your text scannable. Paragraphs help to break up text into digestible portions, and then headings give readers labels for these portions. Scannable text is preferable to read, period.
- Headings are weighted by search engine spiders like Googlebot. The logic is this: if a heading has keyword A in it, then it's reasonable to assume this page has something to do with keyword A. CLINK! Up goes the page's rank for that keyword. (At least I think Googlebot goes "clink".)
Now, you may not be used to using the actual <H1> through <H6> tags, but you better start. Because while it's possible to duplicate the font size, color, etc, with <font> tags, you don't get the same nice search engine bonus that you do with using the actual heading tags.
The other nice thing about heading tags is that you can define them in your style sheet. Then, whenever you want to create a similar-styled tag, you just type which heading tag you want, instead of that mess of font tags.
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