Have you read how somebody tried to sell Coke secrets to Pepsi?
Pepsi wisely called the FBI in, and three Coke employees were arrested for their attempts to sell information and even a sample of a new product Coke has under development.
That’s the gold, right there. “The Drink So Amazing You’d Steal to Get It” or something like that. Quiet commercials airing now, in advance of its launch, that say, “There’s something new coming from Coca-Cola. Something so amazing, so fantastic, that thieves tried to steal it in May of 2006. …But don’t worry. You won’t have to steal to get it. It’s coming to your city soon. Just make sure you savor yours before someone unsavory gets to it.”
Or something like that.